The holidays are great for the dating industry and your whitelabel dating site is no exception. Every year we see a huge increase in conversion ratios and paying members from November to February. The holidays are a time for family and this includes finding someone to spend the holidays with. If you haven’t already started taking advantage of this time period I highly recommend ramping up your marketing efforts for your Private Label dating sites.

Advertising Budgets
Based on previous years experience, the more you spend this time of year the better. There are going to be more people looking for a date during the holidays than any other time. Make sure you can capitalize on this influx of traffic vs letting others in your niche reap the rewards. Be aware, everyone else is going to be increasing their bids for traffic as well. Make sure you monitor what the costs are for the sources and keywords you are targeting.

New Sources of Traffic
If you have been waiting for a good time to try out a new traffic source, now is it. Not only will there be more traffic to go around, most places will be heavily promoting their services and offering deals and discounts. We will try to share whatever discounts and promotions we see on the blog. If you are looking for new sources of traffic please let me or your partner manager know and we can help recommend some new places to get traffic from.

Landing Pages and Ads
Adding some holiday themes to your ads and landing pages can help promote to your members that now is the best time to join. As a whole, our platform pushes out the most competitive promotions of the year.  One recommendation I have is to make the themes easy to change. Designing a Christmas ad that can easily be converted to a Valentines day ad can really help your costs of creating these new ads.

What other things do you do for the holidays to help increase your revenue on your Private Label dating sites?